1. Point-of-Contact Marketing…
A prospect finds you on the Internet from content you have created or from the social networking sites to which you belong.
2. Get Permission to Communicate.
After prospects find you, the link or URL takes them to your lead capture pages. To make it simple, some people use lead capture pages from systems like Renegade Success or Magnetic Sponsoring. You can create lead capture pages if you want to. It is not hard for non-techies to do this. You can get an example here.
Generally, prospects trade their information for something of value. Your prospect fills out your lead capture form and you have another prospect added to your list. Now, the most important part, number three.
3. Proper Care and Feeding of Your List
You now have permission to communicate, which gives you the chance to build a relationship with them and, in time, to place your offers in front of them.
The key to attraction or magnetic marketing is to provide value in the form of free information, such as books, articles, live events or recorded trainings. It could be products or services related to a larger item you are offering and there should be very little or no commitment attached.
The trick is to under hype and over deliver. My rule is to communicate at least twice a week for four weeks before placing an offer in front a prospect. During this time, you have given them value as well as built a relationship and trust.
Another very important thing to remember, never offer a prospect or customer crap whether it is free or not. Check out every JV deal you offer to make sure it gives your list value for the money spent.
Recap
1. Your prospects and customers came to you,
2. They gave you permission to communicate with them,
3. You gave them something of value before asking them to look at what you are selling.
4. You will continue to offer them value because your relationship is built on trust.
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